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Rolex | ORGANIZATION

 

Rolex SA is a Swiss manufacturer of wristwatches and accessories. Rolex watches are popularly considered status symbols. Rolex is the largest single luxury watch brand by far, producing about 2,000 watches per day, with estimated revenues of around US$ 3 billion (2003). BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most valuable global brands, top among all watchmakers.

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DAYTONA BEACH, FL - JANUARY 31:  Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel, drivers of the #9 Action Express Racing Porsche Riley, display the trophy after winning the DP Class of the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel, drivers of the #9 Action Express Racing Porsche Riley, display the trophy after winning the DP Class of the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24  at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24 at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel drivers of the #9 Action Express Racing Porsche celebrate after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel drivers of the #9 Action Express Racing Porsche celebrate after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel drivers of the #9 Action Express Racing Porsche celebrate after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel drivers of the #9 Action Express Racing Porsche celebrate after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:   Drivers David Haskill, Sylvain Tremblay, Nick Ham & Jonathon Bomarito drivers of the #70 Castrol Syntec/Mazda RX8 Celebrate in Victory Lane after winning  the GT class during Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30 & 31 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: Drivers David Haskill, Sylvain Tremblay, Nick Ham & Jonathon Bomarito drivers of the #70 Castrol Syntec/Mazda RX8 Celebrate in Victory Lane after winning the GT class during Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30 & 31 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #01 TELMEX/Target BMW Riley driven by Scott Pruitt, Memo Rojas, Justin Wilson, and Max Papis races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #01 TELMEX/Target BMW Riley driven by Scott Pruitt, Memo Rojas, Justin Wilson, and Max Papis races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel is pused into Victory lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel is pused into Victory lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24  at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24 at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel crosses the finish line to win the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel crosses the finish line to win the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #01 TELMEX/Target BMW Riley driven by Scott Pruitt, Memo Rojas, Justin Wilson, and Max Papis races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #01 TELMEX/Target BMW Riley driven by Scott Pruitt, Memo Rojas, Justin Wilson, and Max Papis races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

Getty Images 

DAYTONA BEACH, FL - JANUARY 31:  The #01 TELMEX/Target BMW Riley driven by Scott Pruitt, Memo Rojas, Justin Wilson, and Max Papis races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #01 TELMEX/Target BMW Riley driven by Scott Pruitt, Memo Rojas, Justin Wilson, and Max Papis races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #6 Michael Shank Racing Ford Riley driven by Mark Patterson, Michael Vallante, AJ Allmindinger, and Brian Frisselle races through the chicane at Daytona International Speedway during the Grand-Am Rolex 24 on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #6 Michael Shank Racing Ford Riley driven by Mark Patterson, Michael Vallante, AJ Allmindinger, and Brian Frisselle races through the chicane at Daytona International Speedway during the Grand-Am Rolex 24 on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel take the checkered flag to win the Grand Am Rolex 24 at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel take the checkered flag to win the Grand Am Rolex 24 at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24  at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24 at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #10 Suntrust Ford Dallara driven by Wayne Taylor, Max Angelelli, Pedro Lamy, and Ricky Taylor races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #10 Suntrust Ford Dallara driven by Wayne Taylor, Max Angelelli, Pedro Lamy, and Ricky Taylor races through the chicane during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24  at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24 at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:   The #70 Castrol Syntec/Mazda RX8 driven by David Haskill, Sylvain Tremblay, Nick Ham & Jonathon Bomarito drives exits the east horsehoe during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #70 Castrol Syntec/Mazda RX8 driven by David Haskill, Sylvain Tremblay, Nick Ham & Jonathon Bomarito drives exits the east horsehoe during the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel, drivers of the #9 Action Express Racing Porsche Riley, display the trophy after winning the DP Class of the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel, drivers of the #9 Action Express Racing Porsche Riley, display the trophy after winning the DP Class of the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

Getty Images 

DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24  at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley races through the chicane while leading the GTP class during the Rolex 24 at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

Getty Images 

DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: The #9 Action Express Racing Porsche Riley driven by Terry Borcheller, Joao Barbosa, Mike Rockenfeller & Ryan Dalziel celebrate in Victory Lane after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 30, 2010 in Daytona Beach, Florida.

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DAYTONA BEACH, FL - JANUARY 31:  Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel drivers of the #9 Action Express Racing Porsche celebrate after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

DAYTONA BEACH, FL - JANUARY 31: Terry Borcheller, Joao Barbosa, Mike Rockenfeller, and Ryan Dalziel drivers of the #9 Action Express Racing Porsche celebrate after winning the Grand-Am Rolex 24 at Daytona held at Daytona International Speedway on January 31, 2010 in Daytona Beach, Florida.

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